On this page
Step 1
What needs setting up, and what does not
Start here, because it decides how much of the report you will actually see on your first run.
Crawling and indexability, titles and meta descriptions, heading structure, word count and readability, duplicate content, canonicals, hreflang, redirect chains and loops, internal linking, orphan pages, PageRank distribution, crawl traps, schema validation, accessibility, image checks, security headers, mobile usability, and the AI-readability and entity checks.
This is the bulk of the audit. Roughly two thirds of the checks need nothing at all.
Search Console brings queries, clicks, impressions, average position, CTR gaps, cannibalisation and content decay. GA4 brings sessions, engagement and bounce per page.
Without them the audit still runs; you simply lose the demand side of the picture.
DataForSEO unlocks true SERP positions, Keyword Research, the Prompt Tracker’s AI answers, the Maps geo-grid, competitor discovery and the keyword gap. An AI provider (Gemini or Claude) unlocks the writing tools, schema generation, the audit narrative, AI Chat and the AI Fix Agent’s texts.
You register with those providers and they bill you directly, so there is no markup here.
Step 2
Settings, tab by tab
Open Settings from the top right. Eight tabs. Wherever a tab takes a key or a connection, a Test button tells you straight away whether it works.
Step 3
Running an audit
- Crawl site or URL list. Crawl follows links and your sitemap from the address you give. URL list audits exactly the addresses you paste - useful for a migration check or a specific set of templates.
- The URL itself. Use the version that actually serves pages. If the site redirects to
www, enter thewwwform, otherwise the first request is spent on a redirect. - Max pages to crawl. Pages come from your sitemap plus link discovery. Start at 50-100 to see how the site is built; raise it once you know the shape.
- Capture page screenshots. On by default, adds a minute or two. Worth it for client reports, worth turning off for a quick technical pass.
- Client info. Optional name and notes that print on the PDF cover.
- Advanced crawl options. URL include and exclude filters, a custom user agent, request throttling, and custom extractions if you need a specific element pulled from every page.
- Google Search Console & Analytics. Connect here and the audit pulls your real data into the report as it runs. Skip it and the audit still completes.
Step 4
Reading the report
The score is a trend line, not a verdict. It exists so repeat audits of the same site can be compared. Two different sites with the same score usually have nothing in common, so do not read it as a grade.
The sidebar lists every section under Audit Results: Overview for the summary views, then Content & On-Page, Technical, Crawl & Links, Performance and Data Sources. A green tick means the check ran and found nothing wrong. A red number is how many issues it found.
Group 1
Content & on-page
Group 2
Technical
Group 3
Crawl & links
Group 4
Performance
Group 5
Search Console & Analytics
This group is where the audit stops describing the site and starts describing its audience. A page can be technically perfect and still earn nothing; only Search Console tells you whether anyone was looking.
The most useful views are CTR opportunities (pages ranking well that nobody clicks - usually a title problem), query-title gaps (searches you rank for that your title never mentions) and cannibalisation (several of your own pages competing for one query).
New queries lists the searches that started showing in Google in the last 7 days, with the page that earned each one.
The workhorse
The per-URL table
Open this whenever a finding says “twelve pages have X” and you need to know which twelve. It is the same view a technical SEO would build by hand in a spreadsheet, already built.
Everything exports to CSV, so findings can move straight into a ticket tracker or a client’s own reporting.
Step 5
Beyond a single audit
- Keyword Research. Ideas with volume, CPC, difficulty and intent, city or region volume, and a saved list with tags.
- AI Visibility (Prompt Tracker). Your prompts in ChatGPT, Gemini, AI Overviews and AI Mode, as users see them, on a schedule if you set one.
- Local Pack Tracker. Includes the geo-grid: your Google Maps rank from points around the business.
- Brand Profile. Holds the project memory AI Chat reads.
- API & MCP. Connect Claude, ChatGPT, Claude Code or Cursor to your data.
Some tools appear after Show all tools in the sidebar; Ctrl+K finds any tool.
Step 6
Reports, and making it repeat
The full audit as a document, carrying your branding. English and Bulgarian are built in, and 22 more languages are translated with your own AI key. Custom PDF lets you choose which sections go in.
The same findings as slides with charts, for when the audit is presented rather than read. Pro and above.
The underlying tables in one spreadsheet, for teams that want to work the data themselves.
A shareable link showing a client their report with no login, limited to the tabs you pick. Agency plan.
Turns the findings into a scoped piece of work you can send - the audit as a sales document.
Almost every table exports on its own, which is usually what a developer actually wants.
Questions people ask first
Do I have to add API keys to get value?
No. The crawl-based checks - about two thirds of the audit - run with no keys at all. Keys add three things: your own Search Console and GA4 data, true SERP positions and keyword metrics through DataForSEO, and the AI tools.
Whose API keys are used?
Yours. Keys entered in Settings are stored against your account, used only for your own audits, and never shared with other accounts. DataForSEO and the AI providers bill you directly.
How long does an audit take?
A small site is a few minutes. Time scales with the page limit and how quickly the site answers; page screenshots add a minute or two. One audit runs at a time per account and a queued one shows its position.
Why are Core Web Vitals only for the home page?
They come from Google’s PageSpeed API, which is rate limited. Running it for every crawled page would take hours and hit the quota. Your own free PageSpeed key raises the limit.
Why does a check say a page could not be read?
Some sites sit behind a firewall or bot protection that answers automated requests with a challenge page. Daylytix reports that plainly instead of describing the challenge page as a problem with your site.
What happens when the trial ends?
The account stays and access pauses until you pick a plan. Your audits, reports and settings are kept for 30 days, so you can carry on where you left off, and then deleted; we email you 7 days before.
Can I audit a site I do not own?
Only with the owner's permission, as our Terms require - so your own sites and your clients' sites. The crawl reads public pages the same way a search engine does, and Search Console and GA4 data need access the owner grants you.
Why did a section come back empty?
Usually one of three reasons: the check ran and found nothing wrong, the data source behind it is not connected, or the crawl did not reach enough pages for it to say anything. The section tells you which.
Can I use Daylytix inside Claude or ChatGPT?
Yes, on every plan. Add https://app.daylytix.com/mcp as a custom connector in Claude or a custom MCP in ChatGPT, then sign in with your Daylytix account. Access is read-only and limited to your account.