If you run a business with a physical location, LocalBusiness schema markup is one of the highest-value pieces of structured data you can add. It tells search engines your name, address, hours, phone and geo-coordinates in a machine-readable form — feeding the local knowledge panel, map results and rich listings that drive foot traffic and calls.
What LocalBusiness schema is
It’s a schema.org type (and its many sub-types — Restaurant, Dentist, Store, and more) that describes a physical business. Adding it doesn’t replace your Google Business Profile, but it reinforces the same facts on your own site, helping Google trust and connect the information.
The properties that matter most
- name, address (PostalAddress), telephone — your core NAP details, kept identical everywhere.
- openingHoursSpecification — structured opening hours.
- geo (latitude/longitude) — precise location for maps.
- url and sameAs — your site and social/profile links.
- priceRange, image, and aggregateRating where genuinely applicable.
An example, in brief
A LocalBusiness block sits in your page’s <head> as JSON-LD, listing the properties above. Use the most specific type that fits — Dentist or Restaurant rather than the generic LocalBusiness where one applies — and put it on your homepage and contact or location pages.
Tip: Keep your NAP — name, address, phone — byte-for-byte identical across your schema, your Google Business Profile and every directory. Inconsistent NAP is one of the most common local-SEO problems, and schema is where it often silently drifts.
How it helps local visibility
LocalBusiness markup makes your location data unambiguous to search engines, supports rich local results, and reinforces the consistency signals that local ranking depends on. It won’t single-handedly rank you, but it removes friction and ambiguity that hold local sites back.
Frequently asked questions
What is LocalBusiness schema markup?
It’s structured data describing a physical business — name, address, hours, phone, location — that helps search engines show accurate local results and rich listings.
Where do I add LocalBusiness schema?
As JSON-LD in the <head> of your homepage and any contact or location pages. Use the most specific sub-type (e.g. Restaurant) that fits.
Does local schema replace Google Business Profile?
No. It complements it by reinforcing the same facts on your own site, helping Google trust and connect the information.