A white-label SEO reporting tool puts your agency’s name on the work: your logo on the report, your colours, often your own domain, and no sign of the software underneath. Search for one and you will find two very different kinds of product sold under the same name. Some run the SEO audit and brand the result. Others pull numbers from Google Analytics, Search Console and ad platforms into a branded dashboard, but never look at the site itself. This guide compares ten tools across both kinds, with what their white-label really includes and what it costs for an agency with ten clients.
- Audits and branded reports in one tool, flat price: Daylytix, white-label and a client portal on the Agency plan, €59.99 a month.
- Quick branded audits and a lead form for your site: SEOptimer, from $39 a month.
- Local SEO agencies: BrightLocal, from $31 a month per location on yearly billing.
- Branded dashboards, priced per client: AgencyAnalytics, $20 to $25 per client a month.
- Branded dashboards, priced per data source: Swydo, €69 a month including 10 sources.
- No budget: Google Data Studio, free, if you build the reports yourself.
Disclosure: Daylytix is our product. It is an audit tool with branded reports, not a marketing dashboard: it will not chart your clients’ ad campaigns, and its audits stop at 5,000 pages on the Agency plan. We say where each tool fits, including ours.
Audit tool or reporting dashboard: which do you need?
Before comparing logos and domains, decide which job the tool has to do. It is the most common reason agencies pay for the wrong one.
A dashboard will not tell a client their redirects are broken. An audit tool will not chart their Facebook ads. Many agencies end up with one of each, or with one tool that does enough of both for their mix of services.
What white-label should include
“White-label” means different things on different price lists. Check for these:
- Your logo and colours on every report and PDF.
- No vendor branding: no “made with” footer and no vendor logo anywhere the client looks.
- Your own domain for shared reports and dashboards, such as reports.youragency.com. Several tools leave this out or charge extra.
- A client login or portal, so clients can see their reports without you emailing files.
- Scheduled delivery from your own sender name, so reports arrive without manual work.
- The price for your client count: per client, per dashboard, per data source or flat. This decides the real cost more than the headline price.
Every price and feature below comes from the vendor’s own website, checked on 3 October 2026, and each section links to its source. We did not buy plans for the other tools to write this article, so we describe what each vendor documents rather than claim tests we did not run.
10 white-label SEO reporting tools at a glance
| Tool | Type | White-label includes | Own domain | Price |
|---|---|---|---|---|
| Daylytix | Audit + reports | Logo, name and colours on PDF and PowerPoint reports; client portal link (Agency plan) | No | €59.99/month (Agency) From €9.99; 7-day trial, no card Start free trial → |
| SEOptimer | Audit + reports | Logo, colours, report texts; embeddable audit form from $59 | Yes | $39/month (White Label) 14-day trial |
| SE Ranking | SEO suite | Branded platform and reports, client seats, lead generator | Yes | €109 + €59/month Agency Pack, yearly only |
| Sitechecker | Audit + monitoring | Branded app, emails and PDFs | Yes | $375/month (Premium) Billed yearly |
| BrightLocal | Local SEO | Branded reports, dashboards and emails; unlimited brand profiles | No, unbranded URL | $31/month per location Yearly; 14-day trial, no card |
| AgencyAnalytics | Dashboard | Logo, colours, client portal, custom email | Yes | $25 per client/month $20 yearly; 14-day trial |
| DashThis | Dashboard | Logo, colour themes, custom email, no DashThis branding | Yes | $54/month (3 dashboards) $44 yearly; 14-day trial |
| Swydo | Dashboard | Full branding, branded PDFs, client portals | Yes | €69/month 10 sources included; 14-day trial |
| Whatagraph | Dashboard | White-label reports | Prime plan only | €699/month Billed yearly, demo |
| Google Data Studio | Dashboard builder | Your own design and logo, built by you | No | Free |
Prices as shown on each vendor’s website on 3 October 2026, in the vendor’s currency, monthly billing unless marked yearly. “Own domain” means reports served from your agency’s domain.
What white-label costs at 10 clients
Headline prices hide the pricing model. Here is what each tool would cost an agency with ten clients, worked out from the public price lists above. This is our arithmetic, not a vendor quote, and the assumptions are stated.
| Tool | Plan that covers 10 clients with white-label | Per month |
|---|---|---|
| Daylytix | Agency: unlimited domains, white-label, client portal | €59.99 |
| SEOptimer | White Label: 10 crawls a month, so one audit per client | $39 |
| Swydo | Assuming 2 data sources per client (GA4 and Search Console): 20 sources | €114 |
| SE Ranking | Core (10 projects) plus Agency Pack, both billed yearly | €146.20 |
| DashThis | Professional: 10 dashboards | $164 ($139 yearly) |
| AgencyAnalytics | 10 clients at the per-client price | $250 ($200 yearly) |
| Sitechecker | Premium, the plan with branding: up to 50 websites | $375 (yearly) |
| Whatagraph | Max, entry price | €699 (yearly) |
Calculated from the vendors’ pricing pages on 3 October 2026. BrightLocal prices by location and Google Data Studio is free, so they are left out. The tools do different jobs: compare within a type, not across.
SEO tools with white-label built in
These run the audit themselves. The branded report shows what is wrong with the site and what to fix.
1. Daylytix
Daylytix is a cloud audit platform built around the report a client receives. It runs more than 150 checks across 67 report sections, pulls the client’s real Search Console and GA4 numbers into the audit, and turns the result into a prioritised action plan and a branded report in one click.
What stands out
- One flat price for unlimited clients: the Agency plan covers unlimited domains, with white-label reports (your logo, name and colours) and a client portal: a shareable link, so clients need no login.
- Two report formats: a PDF report and a PowerPoint deck of 15+ slides, generated from the same audit in one click.
- Scheduled delivery: recurring audits email the branded PDF to each client when they finish.
- AI search readiness in every report: a GEO scorecard covering AI crawler access, structured data, quotable content and llms.txt, the questions clients now ask about.
Limits
- Not a marketing dashboard: no ad, social or email platform data.
- Audits stop at 5,000 pages on Agency, so very large sites need a different crawler.
- Reports are delivered as files and through the portal link, not from your own domain.
- White-label is on Agency only; Starter and Pro reports do not offer full white-label.
Source: Daylytix pricing and white-label reports, 3 October 2026.
2. SEOptimer
SEOptimer is built around fast, presentable audits written in plain language. Agencies use it to send a branded audit to a prospect, or to put an audit form on their own website that collects leads.
What stands out
- Upload your logo, colours and company details, and edit the report intro, title texts and which checks are scored.
- Reports served from a custom subdomain or your own domain, over HTTPS.
- An embeddable audit tool on the $59 Lead Generation plan.
- Cheaper on yearly billing: $29.25 a month for White Label, $44.25 for Lead Generation.
Limits
- Crawl allowances are small: 10 crawls a month on White Label, 50 on Lead Generation.
- Built for quick audits rather than deep technical crawls.
Source: SEOptimer white label and pricing, checked 3 October 2026.
3. SE Ranking
SE Ranking is an all-in-one platform with rank tracking, keyword and backlink research, and a website audit. Its Agency Pack add-on puts your brand on the platform and the reports.
What stands out
- Agency Pack: white label for the platform and reports, your own domain, 30 projects, 30 client seats and unlimited scheduled reports with AI summaries.
- A lead generator widget for your website.
- Branded report covers, colours, logo, header and footer.
Limits
- The Agency Pack is billed yearly only, on top of a paid plan.
- You pay for a full suite, which only makes sense if you use its research tools too.
Source: SE Ranking pricing and white label, checked 3 October 2026.
4. Sitechecker
Sitechecker combines a site audit with continuous monitoring, rank tracking and AI visibility tracking. On Premium you can run the whole app under your brand.
What stands out
- The app on a Sitechecker subdomain or your own domain, with your logo in the interface and in emails, and a custom sender address.
- Premium covers 50 websites and 200,000 pages, with monitoring every 12 hours.
- Unlimited users on every plan, so clients can have their own logins.
Limits
- Branding is only on Premium, a large step up from the $99 Basic plan.
Source: Sitechecker pricing and white label, checked 3 October 2026.
5. BrightLocal
BrightLocal is a local SEO platform: local rankings, citations, Google Business Profile audits and reviews. Its white-label reporting covers those local reports.
What stands out
- Branded reports and dashboards with your logo, colours and messaging, and control over which sections clients see.
- Scheduled daily, weekly or monthly report emails, fully branded.
- As many white-label profiles as you need at no extra cost, useful for sub-brands.
Limits
- Reports cannot be hosted on your own domain; BrightLocal uses a generic, unbranded URL instead.
- Priced per location, and monthly billing costs more ($41 for Track).
- Focused on local search rather than full technical audits.
Source: BrightLocal pricing and white-label reporting, checked 3 October 2026.
Two more SEO suites offer white-label as an add-on or on higher plans: Semrush through its Pro Report add-on (€19.18 a month), and Seobility from its Premium plan (€59.90 a month). Both are covered in our comparison of the best SEO audit tools.
Reporting dashboards
These do not audit a site. They connect to the platforms your clients already use and present the numbers under your brand.
6. AgencyAnalytics
AgencyAnalytics is a client reporting platform with one plan priced per client. Every client includes unlimited data sources, reports, dashboards and staff accounts.
What stands out
- White-label on the one plan: your logo and colours, a white-labelled client portal, a custom domain and custom email.
- 85+ marketing integrations, automated reports, goals and alerts.
- Optional add-ons for rank tracking and AI visibility tracking.
- Volume pricing for agencies with more than 25 clients.
Limits
- The per-client price adds up: 10 clients cost $250 a month on monthly billing.
- Rank tracking costs extra, from $41.67 a month per 500 keywords billed yearly.
Source: AgencyAnalytics pricing, checked 3 October 2026.
7. DashThis
DashThis prices by dashboard, where one dashboard is one client report that can combine all of that client’s platforms.
What stands out
- White-label on every plan: custom logo, colour themes, custom domain, custom email and dashboards without DashThis branding.
- All integrations on every plan.
- Plans for 3, 10, 25 or 50 dashboards: $54, $164, $324 or $499 a month, or $44, $139, $279 or $429 billed yearly.
Limits
- Data source caps per plan (15 on Individual, 40 on Professional).
- A dashboard tool only, no site audits.
Source: DashThis pricing, checked 3 October 2026.
8. Swydo
Swydo has one plan with every feature and charges by data source rather than by client, with unlimited clients, users, dashboards and reports.
What stands out
- Full white-labelling and branding, custom domain, branded PDFs and secure client portals.
- Sources beyond the first 10 cost €4.50 each, falling to €3 from 101 and €2 from 501.
- 38+ integrations and reports in 14 languages.
Limits
- Fewer integrations than some dashboard tools.
- Costs grow with every account you connect, so count sources before you compare.
Source: Swydo pricing, checked 3 October 2026.
9. Whatagraph
Whatagraph is a reporting platform with data blending, AI report creation and summaries, sold through a demo.
What stands out
- White-label reports and automated emails with PDFs on Max, with unlimited users and reports.
- Data groups, blends and currency conversion across sources.
- A dedicated success manager on both plans.
Limits
- The highest entry price here, and a custom report domain only on Prime.
- No self-service sign-up: you book a demo.
Source: Whatagraph pricing, checked 3 October 2026.
10. Google Data Studio (Looker Studio)
Google’s free dashboard builder, which many agencies know as Looker Studio; Google’s own product page now calls it Data Studio again. You connect GA4, Search Console and other sources and design the report yourself.
What stands out
- Free, with Google’s built-in connectors and partner connectors for other platforms.
- Full control over the design, including your own logo and colours.
- Reports can be shared with clients or embedded in a web page.
Limits
- You build and maintain every report yourself.
- No client portal, no audit, and no custom domain for shared reports.
Source: Google Data Studio overview, checked 3 October 2026.
How to choose a white-label SEO reporting tool
Freelancers
You need to win clients and show progress without spending your evenings on reports. A branded audit does both. Daylytix starts at €9.99 a month with PDF reports, and its Agency plan adds full white-label and the client portal when you grow; SEOptimer’s $39 plan suits occasional prospect audits.
Small SEO agencies
Count your clients and multiply. A flat price (Daylytix Agency at €59.99, SEOptimer at $39) beats per-client pricing once you pass a few clients. See our guide on building a monthly SEO report for what to put in it.
Full-service agencies
If you sell ads and social as well as SEO, you need a dashboard: AgencyAnalytics for an all-in-one client portal, DashThis or Swydo for lower cost at your client count. Pair it with an audit tool for the technical SEO work.
Local SEO agencies
BrightLocal is built for local rankings, citations and reviews, with branded reports for each location.
No budget
Google Data Studio for traffic reports, plus a free crawl for audits. It works; it just costs you time every month.
Frequently asked questions
What is a white-label SEO report?
A white-label SEO report is a client-ready report that carries your agency’s logo, name and colours, with no reference to the tool that produced it. It can be an audit of the client’s site, a dashboard of their traffic and rankings, or both.
What are good white-label SEO tools?
For audits with branded reports: Daylytix, SEOptimer, SE Ranking and Sitechecker, and BrightLocal for local SEO. For branded dashboards across marketing channels: AgencyAnalytics, DashThis, Swydo and Whatagraph. Google Data Studio is a free option if you build reports yourself.
How much does white-label SEO reporting cost?
From free (Google Data Studio, built by hand) to several hundred euros a month. For ten clients, the public price lists put it at $39 (SEOptimer) or €59.99 (Daylytix) for audit tools, €114 to $164 for dashboards priced by source or by dashboard, $250 for per-client pricing (AgencyAnalytics, monthly) and from €699 for Whatagraph.
Is there a free white-label SEO reporting tool?
Google Data Studio is free and lets you design reports with your own branding, but you build them yourself and there is no client portal. Most paid tools offer a 14-day trial, and Daylytix offers 7 days without a card.
Should I use a dashboard or an audit tool for client reports?
Use an audit tool if your work is fixing the site, and a dashboard if you report on traffic across many channels. Many agencies use both. If SEO is your main service, an audit tool with branded reports covers most of what clients ask for; you can try Daylytix free for 7 days on a client site.
Can ChatGPT write an SEO report?
It can explain findings and draft the text, but it cannot crawl a site or read a client’s Search Console and Analytics data on its own. Use a tool to collect the data and find the issues, then use AI to explain them in plain language.