Connecting Google Search Console brings real search data into your audits: clicks, impressions, queries, positions and the sections built on them. There are two ways to connect. Most people use Sign in with Google; agencies that manage many client properties can also use a service account.
Option 1: Sign in with Google (recommended)
- Open App Settings → Google Services (account menu at the bottom of the sidebar).
- Under Connected Google Accounts, click Sign in with Google.
- Choose the Google account that has access to your Search Console properties, and allow read-only access in the Google window.
That’s it. Every Search Console property (and GA4 property) that account can see is now available. You can connect several Google accounts, and you can also sign in straight from the New Audit form.
Option 2: A service account (for agencies)
A service account is a robot Google account. You add its email address to each client’s Search Console property, so clients don’t have to share their own Google login.
- In Google Cloud, enable the Search Console API for a project.
- Create a service account, open its Keys tab, add a JSON key and download the file.
- In App Settings → Google Services, paste the whole contents of the file into Service Account Key and click Save Settings.
- Click Test Connection. It tests the saved key and lists the properties the service account can see.
- Copy the service account email shown there and ask each client to add it as a user of their Search Console property (Settings → Users and permissions).
The settings ask for Full user access. You can add more service account profiles under Additional Google Accounts and pick one per audit.
How the right property is picked
On the New Audit form you can choose the Search Console property yourself, or leave it on Auto-detect. Auto-detect matches the audited domain with or without www and regardless of http or https, including Domain properties. If no connected account has a matching property, the Search Console sections are left out of that audit.
What you get
Search Console data appears in the Data Sources tab group and feeds rank tracking, CTR opportunities and cannibalization checks. See Understanding Search Console data in your audit.
Troubleshooting
| Problem | What to check |
|---|---|
| No Search Console data in the audit | Does the connected Google account (or service account) have access to a property for this domain? Open Search Console with that account and check. |
| Service account test fails | Save the settings first - the test uses the saved key. Check that the Search Console API is enabled in the Cloud project and that the whole JSON file was pasted. |
| Very little data | A new site or a site with little search traffic simply has little data yet. |
| Access stopped working | Click Disconnect next to the account in Google Services, then sign in with Google again. |