DaylytixWhen Search Console is connected, each audit gets a Search Console tab in the Data Sources group. This page explains what each part shows and where the numbers come from.
Date ranges
The headline numbers and the top queries and pages cover the last 28 days. Other parts use longer ranges: the traffic trend covers 90 days, rising and declining queries compare the last 14 days with the 14 before, year-over-year compares the last 90 days with the same period a year earlier, and the core-update view looks back over about 16 months, the most Search Console keeps.
Overview cards
Eight cards at the top: Total Clicks, Impressions, Avg CTR, Avg Position, Top 3 Pages, Top 10 Pages, Not Indexed and Not Crawled. The page cards count your top 25 pages by position band (1-3, 4-10, 11-20). Not Indexed and Not Crawled come from Google’s URL Inspection, run on up to 20 of the crawled pages.
Sections in the tab
| Section | What it shows |
|---|---|
| Traffic Trend | Daily clicks and impressions over 90 days. |
| Performance by Device, Top Countries | How clicks and impressions split by device and country. |
| Top Queries, Top Pages by Clicks | Your top 25 queries and pages over 28 days, with clicks, impressions, CTR and position. |
| Rising / Declining Queries | Queries gaining or losing clicks in the last 14 days. |
| New Queries | Searches that started showing your site in Google: at least 10 impressions in the last 7 complete days and none in the 28 days before, with the page that earned each one. |
| Striking-Distance Keywords | Queries in positions 11-20 with impressions - page two, where a small improvement can bring more clicks. |
| Brand vs Non-Brand | How much traffic comes from searches for your brand. |
| Year-over-Year | The last 90 days compared with the same period last year. |
| Google Core-Update Impact | How clicks moved around Google’s core updates. |
| CTR Opportunities | Pages with a lower CTR than expected for their position. See below. |
| Query-Title Gaps | Top queries whose words don’t appear in any crawled page title. |
| Keyword Cannibalization | Top queries that two or more of your pages seem to target. See below. |
| Crawled But Not Indexed | Crawled pages that Google’s URL Inspection reports as crawled or discovered but not indexed. |
CTR opportunities
A page is listed when it is among your top 25 pages by clicks, ranks in positions 1-20, has at least 20 impressions and a CTR below 5%. Its CTR is compared with a rough expected CTR for its position: about 15% for positions 1-3, 4.5% for 4-10 and 1.2% for 11-20. These are internal rules of thumb, not Google figures - real CTR depends heavily on the query and the search features shown. The list is capped at 30 pages and can be exported to CSV.
The usual fixes are a clearer title and meta description that match the query, and structured data where it applies. See CTR opportunity detection.
Keyword cannibalization
For each of your top queries, Daylytix looks for pages whose URL or title contains the query’s main words. When two or more pages match, the query is listed with the competing pages, up to 15 queries. It is a signal to review, not proof: several pages can rank well for one query, and Google often shows two results from the same site. See Query cannibalization reports.
Why numbers differ from Search Console
- Date range - the audit uses the 28 days before the audit ran; Search Console’s default view may be different.
- Top rows only - tables show the top 25 rows, so totals of the rows are lower than the site total.
- Property - a Domain property and a URL-prefix property for the same site report different totals.