DaylytixCTR opportunities are pages that already rank and get seen in Google, but get fewer clicks than their position would suggest. They are often the quickest wins, because a better title or snippet can add clicks without any ranking change.
Where to find them
Open an audit with Search Console connected, go to the Search Console tab and scroll to CTR Opportunities. The section needs Search Console data for the site; see Connecting Google Search Console.
How pages are picked
Daylytix looks at your top 25 pages in Search Console over the last 28 days and lists a page when all three are true:
- it had at least 20 impressions,
- its CTR is below 5%, and
- its average position is 20 or better.
The opportunity score
Each page is compared with a rough benchmark CTR for its position:
| Average position | Benchmark CTR |
|---|---|
| 1-3 | 15% |
| 4-10 | 4.5% |
| 11-20 | 1.2% |
The Opp. Score is the extra clicks the page would have earned over the 28 days if it had reached the benchmark:
impressions × (benchmark CTR − actual CTR), and never below 0.
Example: a page at position 6 with 12,000 impressions and a 1.8% CTR. The benchmark for positions 4-10 is 4.5%, so the gap is 2.7 points and the score is 12,000 × 2.7% = 324 clicks.
Reading the table
| Column | Meaning |
|---|---|
| Page | The URL that is underperforming. |
| Pos. | Its average position. |
| Impr. | Impressions over the 28 days. |
| Actual CTR | Clicks divided by impressions. |
| Expected | The benchmark CTR for its position. |
| Opp. Score | Estimated extra clicks, used for sorting. |
Export CSV downloads the list, and Add to Tasks sends the pages to the Task Manager.
Query-title gaps
Just below, Query-Title Gaps lists your top 20 Search Console queries whose full wording does not appear in any crawled page title. A query people already use to find you, missing from every title, is a strong hint for a title rewrite.
How to improve CTR
Rewrite the title
Lead with the words people search for (check the page's queries in Search Console), state the benefit, and keep it short enough not to be cut off. The AI Meta Generator can draft alternatives.
Improve the meta description
It does not affect rankings, but Google often shows it as the snippet. Say what the reader gets and include the main query, which Google highlights.
Match the intent
If the queries are informational and the snippet reads like a sales page, or the other way round, people skip it. Align the title and description with what the top queries ask.
Add relevant structured data
Markup such as breadcrumbs, product or review data can make a result more informative where Google supports it. See Schema markup.