If you use Matomo next to Google Analytics or in place of it, your audits can show its numbers. Audits of a site in your Matomo get a Matomo tab under Data Sources. Accounts without Matomo do not see the tab. It is available on every plan, and it is not part of the audit score.
Connecting it
- In Matomo, open Administration → Personal → Security and create an auth token. The user needs view access to the site.
- In Daylytix, open App Settings → Google Services and scroll to Matomo.
- Enter the Matomo address, the https address you open it at, and the API token.
- Leave Site ID empty, unless you want to name one site. Without it, we find the site from the audited address.
- Click Test Connection, then Save Settings.
The next audit reads it. Audits made earlier do not change.
What the tab shows
All numbers are for the last 28 days:
- Visits, actions, bounce rate and average time on the site.
- Where visits came from, with each source’s share.
- Search engines, and AI assistants if your Matomo has that report. Older versions do not.
- The top 20 landing pages, with their entries and bounce rate.
The same numbers go into the Full Report.
How your data stays safe
- The address must be public and start with
https://. The token is sent over https in the request body, never in an address. - We do not follow redirects, since one could carry the token to another site. Use the final address.
- Only a site in your Matomo shows traffic. If you audit another site, the tab says your Matomo has no site for it, even with a Site ID saved.
- If you switch off Search Console and GA4 for one audit, Matomo is skipped too.
Troubleshooting
| Message | What to do |
|---|---|
| The Matomo address must start with https:// | Use the https address. A Matomo with no https cannot be connected. |
| This address is not a public Matomo address, or it redirects elsewhere | Use the final address you land on. A Matomo on a private network cannot be reached. |
| Matomo refused the token | Create a new token, and check that its user has view access to the site. |
| This address did not answer like Matomo | Check both the address and the token. |
| Your Matomo has no site for this address | Add the domain to the site’s URLs in Matomo, or audit the address it has. |
Next: Connecting Google Analytics 4.
Still stuck?Email us and we reply within 24 hours on working days.
hello@daylytix.com